We live and breathe plastic and polymers.
Together we’ll help you develop
your project

Kafrit Group
HaMashtela Fund
SouthUp technological incubator
Kafrit Group
HaMashtela Fund
SouthUp technological incubator

The ‘Beyond Plastics’ incubator accompanies projects through all stages of
development – from the concept stage through to product’s release to market.

Accelerator track

Subsistence grant of
NIS 60,000

Use of advanced laboratory equipment at no cost

Incubator track

Close professional, administrative and business accompaniment—by leading industry players

Option for investment in the millions of shekels

HUB track

Access to advanced laboratories for the purpose of research, development and production

Connection to the plastics industry, in Israel and worldwide

With us, you will be provided with the most advanced and innovative laboratories and equipment, receive assistance from our staff of experts and consultants, and become part of the plastics revolution
With us, you will be provided with the most advanced and innovative laboratories and equipment, receive assistance from our staff of experts and consultants, and become part of the plastics revolution
With us, you will be provided with the most advanced and innovative laboratories and equipment, receive assistance from our staff of experts and consultants, and become part of the plastics revolution
With us, you will be provided with the most advanced and innovative laboratories and equipment, receive assistance from our staff of experts and consultants, and become part of the plastics revolution.
With us, you will be provided with the most advanced and innovative laboratories and equipment, receive assistance from our staff of experts and consultants, and become part of the plastics revolution.
With us, you will be provided with the most advanced and innovative laboratories and equipment, receive assistance from our staff of experts and consultants, and become part of the plastics revolution.

Investors

possibility for complementary investment, for program’s approved by the Israel Innovation Authority

Modern equipment

access to advanced laboratories and modern equipment, plus accompaniment by technological advisors and mentors

Subsistence grant

in the amount of NIS 5,000 per month, for a period of up to one year

knowledge and know how

research services including connecting with leading research institutes

Cooperative relationships

providing enterprises with access to selected plastics companies—as customers, beta sites, or for partnering in a joint pilot

Connections

connect to the market and bodies operating within the market

Investors

possibility for complementary investment, for program’s approved by the Israel Innovation Authority

Modern equipment

access to advanced laboratories and modern equipment, plus accompaniment by technological advisors and mentors

Subsistence grant

in the amount of NIS 5,000 per month, for a period of up to one year

knowledge and know how

research services including access to studies and services of the Plastics & Rubber Institute

Cooperative relationships

providing enterprises with access to selected plastics companies—as customers, beta sites, or for partnering in a joint pilot

Connections

connect to the market and bodies operating within the market

Our mentors

Nadav Goldstein

VP for business development and innovation, Kafrit Group

Hannah Schwartz

VP for business development and innovation, Kafrit Group Education – bachelor’s degree in economics and business administration Nadav has been with the Kafrit Group since 2002 and has filled a series of senior positions in the areas of procurement, finances and business development. Nadav served as the Group’s VP for finances as well as CEO of Kafrit Israel. In each of his positions, Nadav accompanied the technological staff and assisted in outlining the company’s strategy for development and innovation. He currently oversees innovation for the company and manages the area of marketing and technology in Israel.

Shirit Levy-Rosenbaum

Founder and CEO of  Economic Business Consulting Company

Shirit Levy-Rosenbaum

Education – bachelor's degree in economics, MBA.

Founder and CEO of Economic Business Consulting Company, with more than 20 years' experience in senior management positions at leading companies in the economy. Over the years Shirit has served in key roles at major business organizations including: VP for finances at Gadot-Agro; director of economic affairs & strategic analysis and director of finances (operations) at Netafim; senior economist for Bezeq 013 Communications; and referring officer in the budgets department at the Ministry of Finance.

Hanna Schwartz

Director of development,
Kafrit Group

Hannah Schwartz

Education – BSc in physics and chemistry.

Hanna specializes in the development and production of polymer additives (in concentrate) and various polymer compounds. She has vast experience in the development of polymer-based formulations, additives, stabilizers, and various active ingredients. In addition, she is uniquely experienced in the domain of nanoparticles. Over the past 15 years Hanna has served as director of development for Kafrit – in charge of R&D and the development of polymer additives.

Ro’i Levi

General sales manager,
Kafrit Group

Ro’i Levi

Education – bachelor's degree in plastics engineering.

Ro'i has worked at Kafrit since 2012 and has extensive experience in the field of plastics. He started his path at Kafrit as a product engineer in the domain of plastic sheeting and is specifically experienced in the development of sheet composition. In recent years he has been involved in advancing the Group's marketing and sales. Aside from his overall responsibility for the company's sales in Israel, Ro'i is involved in developing new markets, identifying market trends and adapting products and solutions according to those trends.

Reuven Ulmansky

Managing partner of a leading consulting company

euven Ulmansky

Education – aeronautics engineer, MBA.

For some two decades, Reuven has served as a managing partner of a leading consulting company- strategic consultants for innovation, strategy and entrepreneurship. He has served in senior administrative and engineering roles for a number of major organizations including IAI (Israel Aerospace Industries), Intel, and Koor Industries Ltd. Reuven is a founding partner of Israel's first micro VC fund, and serves as a chairman of the board and a director for a number of technological firms.

Our mentors

Nadav Goldstein

VP for business development and innovation, Kafrit Group

Nadav Goldstein

VP for business development and innovation, Kafrit Group
Education – bachelor’s degree in economics and business administration Nadav has been with the Kafrit Group since 2002 and has filled a series of senior positions in the areas of procurement, finances and business development. Nadav served as the Group’s VP for finances as well as CEO of Kafrit Israel. In each of his positions, Nadav accompanied the technological staff and assisted in outlining the company’s strategy for development and innovation. He currently oversees innovation for the company and manages the area of marketing and technology in Israel.

Shirit Levy-Rosenbaum

Education – bachelor’s degree in economics, MBA

Shirit Levy-Rosenbaum

Education – bachelor’s degree in Founder and CEO of E.S.L. Economic Business Consulting, with more than 20 years’ experience in senior management positions at leading companies in the economy. Over the years Shirit has served in key roles at major business organizations including: VP for finances at Gadot-Agro; director of economic affairs & strategic analysis at Netafim; referring officer in the budgets department at the Ministry of Finance.

Hannah Schwartz

Director of development,
Kafrit Group

Hannah Schwartz

Director of development, Kafrit Group
Hannah specializes in the development and production of polymer additives (in concentrate) and various polymer compounds. She has vast experience in the development of polymer-based formulations, additives, stabilizers, and various active ingredients. Over the past 15 years Hannah has served as director of development for Kafrit – in charge of R&D and the development of polymer additives.

Ro’i Levi

General sales manager,
Kafrit Group

Ro’i Levi

General sales manager, Kafrit Group
Ro’i has extensive experience in the field of plastics. He started his path at Kafrit as a product engineer in the domain of plastic sheeting. In recent years he has been involved in advancing the Group’s marketing and sales. Aside from his overall responsibility for the company’s sales in Israel, Ro’i is involved in developing new markets, identifying market trends and adapting products and solutions according to those trends.

Reuven Ulmansky

Education – aeronautics engineer, MBA.

euven Ulmansky

Education – aeronautics engineer, MBA
For some two decades, Reuven has served as a managing partner of Leading Edge Consultants – strategic consultants for innovation, strategy and entrepreneurship. He has served in senior administrative and engineering roles for a number of major organizations. Reuven is a founding partner of Vadi Ventures, Israel’s first micro VC fund, and serves as a chairman of the board and a director for a number of technological firms.